How Facial Muscles sculpt Your Face

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They help you chew, they help you express yourself and they make you what you are: Your Facial Muscles, also known as craniofacial muscles. These are a group of about 20 flat muscles lying underneath your skin face and scalp.

Unlike other skeletal muscles, they are not surrounded by fascia. The only exception is the buccinator muscle, the one that connects the cheek to teeth and helps you chew.


Your facial muscles gather around openings like your mouth, eye, nose and ear but they can also stretch across the skull down to your neck.

  • Eyelid (orbital group)
  • Nose (nasal group)
  • Mouth (buccolabial group)
  • Cranium & Neck (epicranial group)
  • External ear (auricular group)

Your Facial muscles are placed in a very unique way and attach directly to your skin. This enables them to move your face and do facial expressions like smiling, frowning etc. The name of these muscles is muscles of facial expression, or mimetic muscles. A Facial nerve (CN VII) activates all the muscles. This allows sending information from the brain to the face to express yourself & use your Facial Muscles.

As You age, you lose muscle mass

Muscle atrophy is part of your ageing process and is completely normal. Just like the collagen production in your skin, the production of muscle tissue reduces as you age. Your muscle mass decreases approximately 3–8% per decade after the age of 30. It is even higher after the age of 60. That’s why especially the very old generation has usually quite a thinly structured face, with saggier skin due to muscle loss which once held everything in place and made their skin look plump.

The Alternative to Injectables

If muscles underneath your skin become bigger, the skin has more tissue to wrap around and the firmer muscles appear to make the shape of your face fuller and more sculpted. The muscle growth can restore the volume in your face or maintain it for longer as it counteracts the effects of ageing.
This way you can with daily Facial Exercises from our program lift and sculpt your overall face over time. This way you are able to counteract the effect of ageing and reduce the speed of muscle atrophy in your face.

Be realistic with your Expectation

Facial exercises have recently become more popular as a marketed antiaging tool.
However, we are PRO AGEING and therefore promote maintaining healthy, beautiful skin for the longest time as it isn’t about looking like a 20-year-old with 50.
It’s about being the best version you can be in your 20s, 30s, 40,s, 50s, 60s and up. Beauty has no limitations or expiration dates, so let’s make the most out of it and prolong your own beauty for longer and age gracefully.

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